ORPHEUS — EVIDENCE-LED MARKETING BRIEF
Original template by Orpheus Editorial / Null Ventures LLC
Guide: https://orpheus.technology/blog/customer-feedback-to-marketing-brief/
Use and adapt this template for your team's own work. No product access required.

BRIEF TITLE / ID:
DECISION RECORD:
STATUS: Proposed / Approved / In progress / Reviewed
DATE / VERSION:

1. VENTURE CONTEXT
Business objective:
Audience and decision moment:
Brand promise relevant to this work:
Approved claims and boundaries:

2. SIGNAL AND EVIDENCE
What was observed (use source wording where appropriate):
Source link and date:
Audience / sample / context:
What is missing or uncertain:
Avoid copying unnecessary personal or confidential information.

3. INTERPRETATION
Working hypothesis:
Other plausible explanations:
Evidence that would challenge this interpretation:

4. PROPOSED RESPONSE
Customer question to resolve:
Deliverable and distribution point:
What is explicitly out of scope:
Why this takes priority now:
Alternative considered / deferred:

5. APPROVAL AND DELIVERY
Accountable owner:
Approver:
Factual / claim reviewer:
Dependencies:
Acceptance criteria:
Target date:
Approval record and date:

6. LEARNING
Baseline and collection method:
What we will examine:
Review date or trigger:
Other changes that could explain the result:
Outcome and limitations:
Decision: Continue / Change / Stop / Investigate
Next owner and action: