.operating-center{padding:75px var(--gutter) 65px}
.operating-heading{display:grid;grid-template-columns:1.3fr 1fr;gap:8vw;align-items:end;padding:65px 0 55px}
.operating-heading h2{font-size:clamp(54px,5.2vw,80px);line-height:1.03}
.operating-heading h2>span{color:var(--muted)}
.operating-heading>div{max-width:430px}
.operating-heading p{font-size:15px;line-height:1.8;color:var(--muted)}
.operating-heading .operating-lead{font-size:22px;line-height:1.35;color:var(--obsidian);letter-spacing:-.025em;margin-bottom:22px}
.operating-study{background:var(--obsidian);color:var(--ivory);border:1px solid #30302d}
.operating-study-top{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:20px 30px;border-bottom:1px solid var(--line-light)}
.operating-wordmark{display:flex;align-items:center;gap:12px;font-size:12px;letter-spacing:.22em}
.operating-wordmark img{width:26px;height:auto;aspect-ratio:9/11}
.operating-study-top>span{font-size:10px;color:#b9b8b3}
.operating-ready .operating-study-body{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr)}
.operating-choices{padding:35px 28px;border-right:1px solid var(--line-light)}
.operating-choices>.eyebrow{color:#aaa9a2;font-size:9px;margin-bottom:26px}
.operating-choices button{width:100%;text-align:left;display:flex;gap:15px;align-items:center;padding:23px 13px;border-top:1px solid var(--line-light);min-height:98px}
.operating-case-number{font-size:10px;color:#aaa9a2;font-variant-numeric:tabular-nums}
.operating-choices button small{display:block;font-size:9px;letter-spacing:.13em;text-transform:uppercase;color:#aaa9a2;margin-bottom:8px}
.operating-choices button strong{font-size:15px;line-height:1.4;font-weight:450;display:block}
.operating-choices button svg{width:22px;height:22px;flex-shrink:0;margin-left:auto;color:var(--signal)}
.operating-choices button[aria-selected=true]{background:#ffffff08;box-shadow:inset 2px 0 var(--signal)}
.operating-choice-note{color:#aaa9a2;font-size:11px;line-height:1.8;padding:28px 13px 0}
.operating-panel{padding:36px 40px;min-height:560px}
.operating-panel+.operating-panel{border-top:1px solid var(--line-light)}
.operating-ready .operating-panel{border-top:0}
.operating-panel>.eyebrow{font-size:9px;color:#bbb9b2}
.operating-panel h3{font:400 clamp(32px,3.3vw,48px)/1.08 Newsreader,Georgia,serif;letter-spacing:-.03em;margin:18px 0 28px;max-width:550px}
.operating-panel dl{margin:0}
.operating-panel dl>div{display:grid;grid-template-columns:100px 1fr;gap:18px;margin:18px 0}
.operating-panel dt{font-size:10px;color:#aaa9a2;line-height:1.7}
.operating-panel dd{font-size:13px;line-height:1.7;margin:0;color:#d9d9d6}
.operating-next{border-left:2px solid var(--signal);padding:15px 20px;margin-top:25px;background:#ffffff03}
.operating-next .eyebrow{font-size:9px;color:#aaa9a2}
.operating-next p{font-size:15px;line-height:1.6;margin-top:8px}
.operating-followthrough{display:grid;grid-template-columns:1fr 1fr;gap:24px;border-top:1px solid var(--line-light);padding-top:20px;margin-top:26px}
.operating-followthrough span{font-size:9px;letter-spacing:.08em;text-transform:uppercase;color:#aaa9a2}
.operating-followthrough p{font-size:11px;line-height:1.7;margin-top:8px;color:#d9d9d6}
.operating-study-note{padding:17px 30px;border-top:1px solid var(--line-light);font-size:10px;line-height:1.8;color:#aaa9a2}
.operating-value{display:flex;justify-content:space-between;align-items:center;gap:50px;margin-top:28px}
.operating-value p{font-size:13px;line-height:1.8;max-width:590px;color:var(--muted)}
.operating-value a,.platform-more a{display:inline-flex;align-items:center;gap:18px;font-size:12px;min-height:44px;border-bottom:1px solid var(--line)}
.operating-value svg,.platform-more svg{width:22px;height:22px;flex-shrink:0;color:#b72d16}
.platform-more{display:grid;grid-template-columns:1fr 1fr;gap:9vw;padding:50px 0;border-top:1px solid var(--line)}
.platform-more h3{font:400 clamp(36px,4vw,56px)/1.08 Newsreader,Georgia,serif;letter-spacing:-.035em;margin:20px 0}
.platform-more p:not(.eyebrow){font-size:14px;line-height:1.8;color:var(--muted);max-width:470px}
.platform-more-links{display:flex;flex-direction:column;align-items:stretch}
.platform-more-links a{justify-content:space-between;padding:16px 0;font-size:14px}
.platform-more-links a:last-child{font-weight:550;color:var(--obsidian)}
/* Six different operating situations, not six versions of the same campaign. */
.scene-case-heading{font:400 25px/1.15 Newsreader,Georgia,serif;letter-spacing:-.02em;margin:9px 0 18px}
.scene-case-row{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;padding:18px 0;border-bottom:1px solid var(--line-light)}
.scene-case-row>div{max-width:72%}
.scene-case-row strong{margin:6px 0}
.scene-case-row .case-standing{font-size:9px;color:#ff7f69;white-space:nowrap}
.scene-case-footer{border-left:2px solid var(--signal);padding:11px 16px;margin-top:23px;background:#ffffff03}
.scene-case-footer strong{margin:7px 0}
.scene-case-footer>span:last-child{color:#aaa9a2}
.scene-portfolio .scene-case-row{padding:16px 0}
.scene-case-row>span.scene-label{max-width:30%}
@media(max-width:1100px){.operating-panel{padding:30px}.operating-choices{padding:30px 20px}.operating-panel dl>div{grid-template-columns:85px 1fr;gap:12px}.operating-choices button strong{font-size:14px}.operating-heading{gap:6vw}}
@media(max-width:800px){.operating-center{padding:55px var(--gutter)}.operating-heading{display:block;padding:38px 0}.operating-heading h2{font-size:clamp(44px,9vw,66px)}.operating-heading>div{margin-top:28px;max-width:100%}.operating-heading .operating-lead{font-size:20px;margin-bottom:17px}.operating-heading p{font-size:14px}.operating-study-top{padding:17px 20px;gap:12px}.operating-study-top>span{max-width:130px;text-align:right;font-size:9px}.operating-wordmark{font-size:10px;gap:9px}.operating-wordmark img{width:23px}.operating-ready .operating-study-body{display:block}.operating-choices{border-right:0;border-bottom:1px solid var(--line-light);padding:25px 20px 22px}.operating-choices>.eyebrow{margin-bottom:18px}.operating-choices button{padding:15px 12px;min-height:76px}.operating-choices button strong{font-size:13px}.operating-choice-note{display:none}.operating-panel{padding:28px 24px;min-height:0}.operating-panel h3{font-size:34px;margin:20px 0 25px}.operating-panel dl>div{display:block;margin-top:22px}.operating-panel dt{margin-bottom:7px}.operating-panel dd{font-size:13px}.operating-followthrough{gap:20px}.operating-next{padding:13px 15px}.operating-next p{font-size:14px}.operating-study-note{padding:17px 22px}.operating-value{display:block;margin-top:24px}.operating-value a{margin-top:18px}.platform-more{display:block;padding:35px 0}.platform-more h3{font-size:38px}.platform-more-links{margin-top:24px}}
@media(max-width:430px){.operating-center .section-top{align-items:start;gap:16px}.operating-center .section-note{font-size:9px;max-width:100px;text-align:right}.operating-panel{padding:26px 19px}.operating-panel h3{font-size:31px}.operating-followthrough{grid-template-columns:1fr;gap:16px}.scene-case-row{gap:12px}.scene-case-row>div{max-width:74%}.scene-case-row .case-standing{font-size:8px}.scene-case-heading{font-size:22px}.scene-case-row{padding:13px 0}.scene-case-footer{padding:10px 13px}.scene-case-footer strong{font-size:11px}.operating-value a{font-size:11px}}
@media print{.operating-choices{display:none!important}.operating-ready .operating-study-body{display:block}.operating-panel{break-inside:avoid;min-height:0}}
.scene-strategy{display:flex;flex-direction:column;gap:0}
.tour-depth-link{display:inline-flex;align-items:center;gap:15px;font-size:11px;min-height:44px;margin:0 0 15px;border-bottom:1px solid var(--line)}
.tour-depth-link svg{width:18px;height:18px;color:#b72d16}

.operating-panel:focus-visible{outline:2px solid var(--signal);outline-offset:-4px}